Behind all the delicious foodie pics and fun events you see from local food bloggers, is a lot of hard work and painstaking effort to create informative and entertaining content. In an effort to support the dynamic food blogger community of Houston, HFBC will be hosting a variety of workshops throughout the year to help bloggers up their game, and stay in the know. The first workshop was hosted by local blogger MsIndependent and Marketing Consultant Laura Stridiron, and focused on blogging with purpose and how to build and maintain a valuable email list via Mailchimp. Verts Mediterranean Grill provided complimentary appetizers and Saint Arnold's supplied beer for all attendees. This event was also open to other local bloggers that wanted to get more insights on how best to effective connect with their community.
Marketing & Mailchimp Presenters
About a dozen bloggers came out to the Heights Verts Mediterranean Grill where the workshop was held. After settling in and munching on hummus and chip, everyone was ready to get down to business and pulled out their laptops, tablets, and notebooks. Most bloggers use systems like Mailchimp to manage their email lists, but most don't know what to do with the list once it's generated. Bloggers also find that they put massive amounts of energy into the platform and yet their doesn't seem to be a comparable return on investment, which is why this workshop was created. Below are a list of topics discussed.
Topics Of Discussion:
Automate Your Emails
Understanding Your Audience
How to Maintain Your Audience
Mapping Your Goals as a Blogger
There were so many take aways from the workshop, but personally I felt that this was a great opportunity to discuss the challenges and opportunities that bloggers feel that they face alone, that we in actuality face together. Learning strategy is useful, but developing mindset and gaining perspective is invaluable. We had plenty of of good Q and A's, everyone walked away with a worksheet of questions to ask themselves as they develop their blog and marketing strategy, and I think we all felt a little more optimistic and informed on next steps to take in developing our blog.
A special thanks to Verts for hosting us. Their menu is made up of lean meats, a wide variety of veggies options, sauces that include made in house tzatziki, and fresh-pressed seasonal lemonades. Most of their meals are less than 600 calories, and the menu is seasonal.